This year, Singles Day will be spread over several weeks, not just days, perhaps the longest format ever, and is expected to boost demand and bolster consumption recovery.Īlso known as 11-11 or Double Eleven, this year’s festival will see major eCommerce platforms provide steep discounts and low-priced products. Over the years, it has gone global, evolved into an online-and-offline shopping extravaganza, besides providing a platform for product and brand launches and introducing a myriad of innovations. Beijing: There was a time when Singles Day was a one-day online shopping festival on Nov 11 in China.
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